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This Is the Dairy Industry

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This Is the Dairy Industry


Published ca. 1957


Kodachrome epic showing the manufacture and processing of dairy products, together with the American middle-class lifestyle they enrich.


Run time 22:10
Producer Agrafilms Productions
Sponsor American Dairy Association
Audio/Visual Sd, C

Shotlist

Generic college professor office. Mass production shots of making cheese, butter, ice cream, cottage cheese and evaporated milk.

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Reviews

Reviewer: JSBejma - favoritefavorite - April 2, 2017
Subject: A Timely Film About Employability
1957 began a 5 year long recession in the auto industry. Autoworkers were perennially laid off during those years and some plants (like Packard) closed permanently. It happened again in the 70's.

But as long as ol' Bossie can make milk, and people can make babies (and raise jocks) the dairy industry and all of its secondary industries just keep rolling right along. True to this day.

Way overdone film. Lots to say, for sure, but they could have said the same thing in half the time.
Reviewer: jazzfan - favoritefavoritefavorite - June 8, 2008
Subject: A nice look back.
This was before they packed milk in yucky cartons instead of glass. This was before the industry used growth hormones. Drink and grow boobs which is nice unless you're a male!!
Reviewer: Spuzz - favoritefavoritefavoritefavorite - July 16, 2005
Subject: Moo To Get Ready
This rather expansive movie is basically a 'Your Life's Work' expanded and in color to boot! A newly appointed general manager is to make a speech at a luncheon club (no doubt the same club where the lady in 'Food For America' goes to) to talk about hoe important Milk is.. He decides to exapnd upon this by explaining how he got his position in the first place. While his bored secretary looks out taking some notes, He goes back when he was just finishing high school whn his counsellor, in regards to career choices, blurts, "I think you should go into the dairy industry!" apropos of nothing. He thinks this is a swell idea, why look at all the positions you can have! And off we go into the plant, watching, yes, every position one can have in a dairy plant. More interesting that I've made it sound, it's sort of fun watching workers prepare gallons of cottage cheese and reams of butter.

Best moment: The kid happily munching away at the kitchen.. He's got the most repulsive greasy looking hairdo I've ever seen.
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